Top Reasons Why You Need Comprehensive Industry News Monitoring Services

Today, when a plethora of information is available to business owners about their brands, it is safe to say that the most of them are aware of the importance of industry news monitoring services or brand monitoring. A comprehensive industry monitoring can provide you with internal stakeholders with the data, tools, and analysis they require to make informed decisions.

Here are the top 4 reasons why you need industry monitoring services:

Save Time and Resources

Have you ever analyzed how much your resources are being spent on media monitoring? According to reliable sources, not using comprehensive media monitoring could make your day look like this:

·         More than two hours daily for manual scanning of magazines, newspapers, and social media.

·         1 hour spent to generate a clipbook manually.

·       At least five hours to convert the gathered information to manipulative data and to report on the findings.

This makes up to eight hours a day; a full-time position. With the average salary of a professional ranging from $65 to 80 thousands per annum, paying for monitoring services will be less expensive than attempting to monitor media manually.

Free Services Exclude Traditional Media

Since free services are limited to digital content, they cannot scan print, television or broadcast news effectively. Hence, monitoring of the digital space is very crucial; it’s equally vital to continue monitor print and broadcast outlets. Nowadays, business owners have started using Company Profiling Research services alongside comprehensive monitoring tool and services.

Business Spot Opportunities

Another limitation of free monitoring is that they are unable to analyze industry trends, key interests and concerns of the targeted audience. This information could be important for companies, as it may assist them to find new business opportunities and make better-informed business decisions.

Keep Your Business in Front of a Crisis

Though not every crisis can be avoided completely, monitoring services can act as an early indicator of the upcoming threats. This may also give businesses enough time to manage the crisis, limiting the severity and negative impact. It also enables businesses to get the chance to discover problems before they mutate into crisis.

Also, by monitoring and analyzing industry issues and trends, companies may detect other problems which can then be avoided. For instance, if a shipping supplier is facing a lot of the operational problems, the company can adhere to an alternative supplier before any customer complains about the shipping services.

Penterra Analytics is a renowned company which provides excellent industry new monitoring, company profiling research and Lead Generation Research Services at very competitive prices. The company has been delivering impeccable services for a long time.