Digital Analytics and Its Importance in Today’s World

In this modern era, customer behavior has changed the way that companies need to approach measurement. Elements driving businesses to make a change are:

•    Internet: It makes information available to all.

•    Mobile Devices: It connects the world on a 24/7 basis.

•    Cloud computing: It allows businesses to analyze data like never before.

Making the right business decisions about what products or services you should be providing to your customers can be overwhelming. Here is where Digital Analytics Services turn essential. In this blog, I will be discussing the concept of digital analytics.

Meaning of Digital Analytics

Digital analytics includes the gathering, measurement, analysis, and interpretation of digital data revealing user behavior on websites, mobile applications, and mobile sites. It aims at analyzing qualitative and quantitative data from your business and the competitors to drive continual improvement to your online presence and fetch more clients knowing their interests and behavior.

Qualitative and Quantitative Data in Digital Analytics

Quantitative data refers to your online audience’s size, the location of your audience, and people’s behavior when they are on your site.

Some time ago, Google Analytics was able to track only the quantitative data from websites. Now it can track:

•    Mobile applications

•    CRM systems

•    Cloud-connected point of sales systems

•    Video game consoles

•    Home appliances

•    Other digitally connected devices

Qualitative data exhibits why visitors are behaving the way they are. Since “why” cannot be determined by measurement only and hence, you will need to conduct surveys.

Measure the Outcomes of Your Business

An important step of digital and Social Media Analytics services is to know what your business objectives or outcomes are. You need to be clear about the objectives. In the online world, five common business objectives are:

·         Selling services or products

·         Gathering user information for sales teams to get in touch with potential leads

·         Encourage engagement and frequent visitation

·         Drive awareness, engagement, and loyalty

·          Help users find relevant information quickly and on time

Once your purposes and objectives are clear, you can proceed to focus on your conversion rate. There are mainly two types of conversions on any website:

·         Micro conversions: These are your main business objectives. For instance, if the products are being sold on an e-commerce site, then macro conversations have been met.

·         Micro conversions: These conversations happen when customer’s activities show that he/she has not fully reached your primary objectives but is coming closer.

Businesses often consider consumer insights analysis services to the actions and habits of the visitors and potential customers, as it will allow them to ensure their business progress.

Conclusion

Now that you have known about the importance of digital analytics, you would be looking for reliable market research and analytics services provider. If yes, then you can reach Penterra Analytics, a leading company providing customized research and analytics solutions to top corporates, financial services firms, entrepreneurs, independent research firms and startups worldwide.